Meta Project
An exploration of AI-driven design workflows—rethinking how designers and machines collaborate to shape digital experiences.
AI Design · Workflow
Workspace Clarity
A lightweight Design Ops system for file discoverability, ownership, and status visibility.
Design Ops
Experience Structure
Restructuring the F-line ecosystem to improve clarity, discoverability, and engagement across 4 markets.
E-commerce · UX Strategy
Conversion Experience
Reducing choice complexity to improve conversion performance.
Subscription · Product Strategy
Design System
Coming soon
Components · Systems— NILOOFAR ESMAEILI —
Between structure and behavior.
Niloo designs digital products the way she once designed spaces—through balance, hierarchy, and intention.